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Public relations (PR) helps an organisation connect with its audiences and create a positive reputation for the business. An organisation may have a dedicated PR department,...
ONE of the sad realities that I have encountered in my 22 years in the public relations (PR) profession was how difficult it is to measure....
IN the report “The Impact of Artificial Intelligence on Public Relations Practice,” researchers Steven Waddington and Andrew Bruce Smith explore how artificial intelligence (AI) is transforming...
IN recent years, the media has been under intense scrutiny. Perhaps it is because of the rise of fake news or because of the perception that...
LENNOX MHLANGA CISION, a global leader in media intelligence and analytics, in collaboration with PRWeek, has released its 2023 Global Comms Report: A Seminal Moment. The...
THE New Year brings new opportunities and challenges for communications practitioners. However, there is no more a significant challenge than when one becomes chief communications officer...
IF you have not heard about ChatGPT, then you must be living under a rock. The game-changing artificial intelligence (AI) technology has the potential to be...
IN the past week, the public relations (PR) fraternity has lost two colleagues in succession. The news has been hard to process. When someone you care...
Public Relations with Lenox Lizwi Mhlanga When we propose to clients that they need to have a social media presence, the response is almost predictable. They...
Public Relations with Lenox Lizwi Mhlanga The advice that public relations (PR) practitioners communicate to clients is that ethical behaviour should be the hallmark of all...
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