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LENOX LIZWI MHLANGA WARREN Buffett, the chief executive of Berkshire Hathaway, believes that reputation is an asset that should be protected and maintained because of its...
WHEN I entered the public relations profession, I was associated with the sobriquet “spin doctor.” I learned soon enough that it had nothing to do with...
A JOURNALIST looking for a career change in Zimbabwe, from experience, has mainly two options: it is either you enter politics, or you take up public...
Public relations (PR) helps an organisation connect with its audiences and create a positive reputation for the business. An organisation may have a dedicated PR department,...
ONE of the sad realities that I have encountered in my 22 years in the public relations (PR) profession was how difficult it is to measure....
IN the report “The Impact of Artificial Intelligence on Public Relations Practice,” researchers Steven Waddington and Andrew Bruce Smith explore how artificial intelligence (AI) is transforming...
IN recent years, the media has been under intense scrutiny. Perhaps it is because of the rise of fake news or because of the perception that...
LENNOX MHLANGA CISION, a global leader in media intelligence and analytics, in collaboration with PRWeek, has released its 2023 Global Comms Report: A Seminal Moment. The...
THE New Year brings new opportunities and challenges for communications practitioners. However, there is no more a significant challenge than when one becomes chief communications officer...
IF you have not heard about ChatGPT, then you must be living under a rock. The game-changing artificial intelligence (AI) technology has the potential to be...
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